b'50%reporteatingthetraditional When it comes wouldalsomotivateconsumerstothree-square meals per day, with or eat more potatoes.without snacks. to whatThere is no question that the envi-Whatwillmakeconsumerseat consumers look ronmentaroundusischanging.more potatoes?for in food, they PeoplearespendingmuchmoreThereasonsconsumersdonoteat time at home, cooking more meals,morepotatoesincludealreadyeat- are seeking and stocking up on nutrient-denseingenoughpotatoes,beliefthat foods that they feel good about eat-potatoes are high in carbohydrates, flavor, freshness, ing. Not surprisingly, this has result-andapreferenceforothervegeta- edinheightenedinterestinallbles. However, consumers would be foods that are a thingspotatoandpresentsanmotivated to make more potatoes at good value, opportunity to further educate andhome if they had a shorter cooking inspireconsumerstocontinuetotime, ideas for new ways of cooking foods that are consumeAmericasfavoriteveg-them,andpreparationideasfor etable.healthiernutrition.Inaddition, good for themcommunicating nutritional benefits and something A summary of the research can besuch as, potatoes provide the car- foundonPotatoesUSA.comorbybohydrates,potassium,andenergy everyone enjoys. contactingJillRittenbergatneededtoperformatyourbest, [email protected]/AUGUST 2020 POTATO GROWER 7'