b'People, Product NewsRetail Potato Sales See Continued sides,grewindollarsandvolume toesmadeupmostfreshpotatoGrowth In 2020 4th Quarter sales, dehydrated potatoes saw the sales at retail, which all increased inlargestgrowthinboth.Frozen, dollarsandvolume.Five-poundRecord potato retail sales continued refrigerated,dehydrated,and bags of potatoes continued to makefromOctobertoDecember2020, canned potatoes increased by dou- up the majority of volume sales andthe second quarter of Potatoes USAs ble-digitsindollarsandvolume increased by almost 7%. One-poundmarketingyear2021.Allthree compared to the same time a year through four-pound bags increasedmonths saw an increase in both dol- ago. These numbers show that con- the most, by over 18%, in both dol-larandvolumesales,withthe sumers continued to purchase more lars and volume.largestgrowthinDecember.Total center store potatoes than they havestore potato sales grew 9.3% in vol- in the last five years. ThesefiguresarecompiledbyIRI.ume and 12.3% in value. Prices also Potatoes USA accepts no liability forincreasedforconsumersby2.7%, Thefreshpotatocategoryatretail the content of these reports or forwhichcontributedtothe12.3% also showed a record growth of 12% theconsequencesofanyactionsincreaseindollarsales.Whileall in dollar sales and 8.2% in volume taken on the basis of any informa-categories,exceptdeli-prepared sales. Russets, reds, and yellow pota- tion contained herein. Please reach26 POTATO GROWER FEBRUARY 2021'