b"An Update From The NPPGAI think were all excited to see thetheindustry.ThroughPotatoesplan to guide creative brand messag-sunalittlemoreoftenandwatchUSAssocialmedia,theyprovideingaroundNorthDakotaand thesnowdwindleaway.IknowImultiplenewsletters,andpodcasts.Minnesota grown potatoes. Specific havebeenenjoyingthewarmerNutrition continues to be a topic ofdeliverableswillbeusedtoreach tempsandgettingoutsidealittleconversationwithpotatoesandvariousaudiencesincludingvideo morelately.SpringisjustaroundPotatoesUSAhaspartneredwithproduction,digital,websiteradio, the corner - if not already here - andHillenby and Food Minds to contin- digital advertising, outdoor advertis-I know growers are itching to plant- ue the work against misinformationing,events,socialmedia,print ing. around potato nutrition and create amedia, and/or audio media. narrative that potatoes fuel perform-In early March it was time for theance.Attendees of NPPGAs annual meet-Potatoes USA annual meeting. It wasing in February got a taste of what sonicetobeinpersonagainandWhilePotatoesUSAisleadingthethis will look like with a promotion-havetheopportunitytoconnecteffortoverallofpotatoconsump- alvideoforpotatoes.Thevideo withpotatogrowersfromallovertion,theNorthernPlainsPotatoshowcasestheprocessofgrowing, the U.S. The meeting was productiveGrowersAssociationisdoingtheirharvesting, packaging and shipping and full of creative ideas around thepart to make sure North Dakota andpotatoesinacreativeway.Check mission of Potatoes USA. Minnesota grown potatoes are high- out the video on YouTube Its not a lighted appropriately.Their mission remains the same and ismoreimportantnowthanever:NPPGA is creating a brand plan to To strengthen the demand for pota- showcaseNorthDakotaand toes by offering more ways for peo- Minnesotagrownpotatoesasbest-ple to eat potatoes. in-classinthemarket;developing marketingtoolsforcustomers, Potatoes USA staff has been diligent- chefs, and consumers to communi-lyworkingonprogrammingtocate the culinary, sustainability and ensurethatthedomesticdemandnutritionalvalueofNorthDakota continues to grow. Potatoes are stillandMinnesotapotatoes;andpro-Americasfavoritevegetable.videtoolsforeducatorstousein However, internationally, travel hasandoutofclassroomstoenhanceparty without potatoes. Follow this still been at a standstill and logisti- theunderstandingandchallengesQR code link to view: [QR code] cal issues seem to be ever-present inandopportunitieswithpotatoes thesupplychain.Nevertheless,fromspringtimeplantingtofallAs the year goes on, look for more workinhigh-opportunitymarkets,time harvest. fun marketing projects around pota-channels and forms continues. toes on our social media. We are on WehavepartneredwithTenAcreFacebook at Northern Plains Potato ThepotatoindustrycontinuestoMarketing, a strategic ag-based mar- Growers Association. It's an exciting receiveupdatesfromPotatoesUSAketing agency, to develop a strategictime for potatoes in the U.S. and in on programs and current events inmarketingandcommunicationsthe Northern Plains! 4 POTATO GROWER APRIL 2022"