b"Potato Consumption Increases In the U.S.Kim Breshears,Vice President of Marketing, Potatoes USAPotatoescontinuetobepercentofAmericanssurveyed Americas favorite vegetable andclaim they follow a dietary plan, areeatenmorefrequently,indicatingtodaysconsumers according to the 2022 Consumereatingchoicesaremoreinten-Attitudes and Usage study.tional than in prior years. This is athreepercentincreasefrom Potato consumption in the U.S.2021.Leadingdietaryplans increasedtoseventy-sevenper- includelowsugar,carb-restric-centofconsumersstatingtheytive,andlowsodium.Recipes ate potatoes in the last week, acontinuetobeimportantfor threepercentincreasefrommealpreparation,aseighty-one 2021,onlysurpassedbybread.percent say they use recipes. An Friestookthetoppositionforincreasingpercentageofcon-A US Potatoesthestyleofpotatoeatenmostsumersdescribetheircooking recently,increasingfromthestyle as more adventurous, indi-thirdposition,followedbycating consumers are more com-mashedpotatoes,bakedpota- fortable in their cooking ability. toes,hashbrowns,androasted Messagepotatoes.The2022studyindicatesthe consumerssurveyedprimarily Potatoescontinuetorankaschoose foods based on their fla-Americasfavoritevegetable.vor, freshness, and value, which Broccoligainedfavorabilityremainsconsistentwithearlier amongstconsumersbutstudies. For potatoes, consumers remained the second most popu- appreciate that they can be eaten larvegetable,followedbycornin many ways, and are satisfying, and tomatoes. filling, and versatile.A few more noteworthy changesEven though potatoes are eaten in eating pattern data from theoften,thestudyalsoaskedthe prioryear'sstudy:forty-sevenrespondents why they do not eat 6 POTATO GROWER APRIL 2022"