b'Northern Plains Potato Growers Announces Rebrand Organization Aims To Better Represent GrowersBy Ten Acre MarketingNorthernPlainsPotatoGrowersrebrand,saidDonavoncategoriesofpotatoessourced AssociationhasannouncedaJohnson,PresidentofthefromtheRedRiverValley.The namechangeandwillnowbeNorthernPlainsPotatoGrowersrebrand will be reflected on the doingbusinessasNorthlandAssociation,nowNorthlandcurrentwebsite,withtheURL Potato Growers Association. ThePotatoGrowersAssociation. changingtonorthlandpotatoes newnameincludesanewlogoWearetakingabold,new.org,printcollateralandother and brand design for an evolvingapproachtomarketing.Timespromotionalmaterial,suchas organizationrootedintherichhave changed and we are excitedchip bags.legacy of their land. to be on the cutting edge of cre-ativity and promotion.WithfundingfromtheUSDA The organization represents RedSpecialtyCropBlockGrantdis-River Valley potato growers withThis design revitalization comestributedthroughtheNorth apurposeofdevelopmentandinparttocreateenergyaroundDakotaDepartmentof promotionofqualitypotatoestheassociation,attractyoungerAgriculture,thebrandwillbe andpotatoproducts.Thesegrowers and increase active par- highly visible through an aggres-growerscombined,raiseoverticipation. The name Northlandsiveregionaladvertisingcam-80,000acresofprocess(fry),was identified as a more descrip- paign.Themaincreativeidea chip, fresh and seed potatoes intive name to define the geogra- that will support this transition North Dakota and Minnesota.phy this organization represents. isPotat-Oh-Yeah!.Thiscam-paignwillcelebrateaproduct InconjunctionwithTenAcreThe new brand will be the over- full of flavor that is grown in sus-Marketing,aGrandForks-basedarchingbrandidentityforalltainableways,remindingcon-agriculturalmarketingconsult- NorthlandPotatoGrowerssumersandgrowersalikethat ing firm, the name and design ofAssociationspromotionofall thegrowerorganizationwas reimagined.Theprimarylogo markfeaturesaredNencircledThe Insulation Placewith a small carrot arrow point- 14770 69th Place NEGrafton, ND 58237 ingup,indicatingthedirectionUrethane Spray-On InsulationNorth on a compass. The second-arymarkfurthersupportsthisEliminates air infiltration & stops condensationimage and includes the state out-Highest R-Value InsulationFire ProofinglinesofNorthDakotaand Moisture BarriersFlat RoofsMinnesota, and includes the new tagline: Generations of Flavor. Grafton(701) 352-3233 1-800-352-0620Bismarck(701) 255-0025 1-866-425-0025Website www.theinsulationplace.comWe are thrilled to announce our 4 POTATO GROWER NOVEMBER/DECEMBER 2022'