b"February Marketing ArticleBy Ten Acre MarketingIts 2023 and lots has been happen- markets. Overall it was an excellent ingatNorthlandPotatoGrowersPotato Expo filled with many indus-Association! try connections, learnings, and culi-nary competitions.Thepotatoworldkickedoffwith the2023PotatoExpoinAurora,Aswecontinuetheintegrationof Colorado. This year, the show host- the Northland rebrand in the area, edarecordnumberofattendeeswe have launched digital and pro-with over 1,800 people participatinggrammatic advertising highlighting andagreatshowingfromtheNorthlandPotatoes.Thisadvertis-Northlandregion.ThetradeshowingfeaturesthecampaignPotat-also featured 176 exhibitors, includ- Oh-Yeah! and local celebrity chef, ing many local organizations. ManyMolly Yeh, as the face of NorthlandMolly Yeh during the video shoot for Northland Potatoes. hot topics were discussed includingPotatoestobuyersandconsumers theexplosivegrowthofyellowinmoremetroareaslikeFargo,onymouswithsuperiorpotatofla-potatoesintheFreshmarketandBismarck,Minneapolis,SaintPaul,vor.the dramatic drop in Idaho Russetand Duluth, with the goal of brand potato production, which is disrupt- recognition, loyalty, and familiarityMolly Yeh is known for her show on ingboththefreshandprocessingthatNorthlandPotatoesaresyn- Food Network, Girl Meets Farm. She Gregg and Leah Halverson represented the Northland region in the Instant Potato Challenge. From left to right: Gregg Halverson, Food Network's Simon Majumdar, Potatoes USA Chef R J Harvey, and Leah Halverson.4 POTATO GROWER FEBRUARY 2023"