S E P T E M B E R / O C T O B E R 2 0 1 7 POTATO GROWER 7 These numbers are even higher than bananas and yet retailers constantly put bananas at the front of the pro- duce department while potatoes are normally towards the end of the pro- duce section. As shown by the recent entry of Lidl on the East Coast or the Amazon acquisition of Whole Foods the retail game is changing. For consumers, it’s a big win as this will drive pricing competition. However, for retailers it will increase the pressure to deliver growth within their categories. Fortunately, all types of potatoes are in a great posi- tion to aid retailers in winning the most dollars from every shopping trip. Regardless of the retailer’s for- mat, target audience, or demograph- ic potatoes are a must have. Potatoes USA will continue to devel- op messaging that not only encour- ages retailers to carry our products, but also engages them in new ways to maximize sales. Potatoes USA will be a champion voice to solving these riddles and building momentum for fresh potatoes at retail. One big change is the growth of the “grocerant” sector for retailers and the newest trend hitting the streets today is the trend for in-store meal kits.