Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32S E P T E M B E R / O C T O B E R 2 0 1 6 POTATO GROWER 7 at both Kroger and Wegmans, where they both experienced a posi- tive dollar and volume impact in potato sales. The total potato volume impact for the full cam- paign was +8.1% and the total dollar impact was +5.8%. These impacts accounted for an increase of $4.3 million in potato sales and 9.1 million pounds in the retail stores where the advertising existed. Increases were seen across all types of fresh potatoes in the category, not just the type fea- tured in the print ad. Consumer marketing programs in all forms are a key component of Potatoes USA efforts to get more people eating more potatoes in more ways. The insights from this analysis will shape future programs to create new opportu- nities for the industry and expand the way consumers enjoy pota- toes.