b'istereddietitians,nutritionists,andconsumers onthebestwaystopreparepotatoes.These cooking demonstrations are often collaborations with industry experts, including chefs from pota-to processors, state organizations, celebrity chefs, and nutrition experts who are excited to be inSTRENGTHENINGthespudlabtalkingaboutAmericasfavoriteTHE DEMANDvegetable. These videos are then showcased on PotatoGoodness.com, Potatoes USA social chan- FOR U.S. POTATOESnels via Instagram, Facebook, and LinkedIn, or are broadcasted on webinars for training oppor-tunities.RESEARCH MARKETINGInnovation is key to helping chef operators in foodserviceunderstandthepossibilitieswith potatoes.Theculinaryteamhostsinnovation sessions in the spud lab to help tailor potato-cen- DIRECTORIES NEWS AND EVENTStric recipes to meet a brands identity. The spud lab is the hub for providing this hands-on train-ing.Withsixworkstationsandstate-of-the-artFind the latest information technology, eager participants get to commandabout the U.S. potato industry theirownspacewhilelearninghelpfulhacks,and explore a wealth of bestpractices,andtheendlesspossibilitiesofresources by subscribing to Potatoes USA updates at cookingwithpotatoes.CrispypotatoesinaPotatoesUSAUpdates.com.crunch wrap for Taco Bell? No problem! Loaded fry dishes for Twin Peaks? You bet! Culinary has worked with some of the nations top brands and is responsible for getting fantastic potato menu options in front of consumers, which certainly drives demand. These chef workshops and inno- FOODSERVICE SOLUTIONS BOOKvation sessions can be hosted in the spud lab, conducted virtually, or the culinary team hits the road to educate operators on their home turf. Witheverynewimage,andeveryenticing description of each new recipe, the Potatoes USAPOTATOculinary department aids all the marketing pro- RETAILgrams in the mission of getting more people toTOOL KITeat more potatoes in more ways. Keep checking out PotatoGoodness.com to see what new inspi-ration culinary has cooked up. 2022 Potatoes USA. All rights reserved.MAY/JUNE 2022 POTATO GROWER 7'