b'averagefornon-profitsandassocia-tions similar to ours. This tells us weareputtingoutagoodproductandhave a good core of readers that areinterested and engaged.I also write an article for Valley PotatoGrowermagazine(thisone),anddevelopprintsads,andissuepressreleases. Press releases are written anddistributedasneededtolocalandnational media.Additionally, a lot of work and plan-ning goes into Potato Bowl USA which Our new backlit display made a nice backdrop for this photo of our staff withis one of the top community events in Molly Yeh and her husband Nick Hagen.L to R: Donavon Johnson, Ted Kreis,the Grand Forks area. Nick and Molly, Diane Peycke and Todd Phelps.oftenreferredtoasjustRedRiver RRVFandMinn-Dakaredifferent,Before I end my summary,I need to ValleyFreshisaffiliatedwiththe their missions are the same: to workmention our two grower co-ops, one of United Potato Growers of America and together to improve profitability.WewhichIamtheadministratorfor is now in its 12th year.Our other co- at NPPGA assists both groups howeverbecause it is closely tied to our fresh opistheMinn-DakPotatoGrowers wecan,andrecognizesthestrongmarketingprogram.RedRiverValley Cooperativeforprocessgrowers. importance of their continued success.FreshPotatoGrowersCooperative, Though the structure and methods ofMARCH 2020 POTATO GROWER 5'