Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32J U L Y / A U G U S T 2 0 1 6 POTATO GROWER 7 plate for generations, while still very popular, potatoes are not perceived as being ‘on-trend’. Featuring new flavor combinations, global appeal and new preparation techniques provide ways to offset these percep- tions. Operators indicated that touting the potatoes’ ability to deliver on fresh- ness’ positively impacts quality per- ceptions and helps to counteract potential health concerns. Where do foodservice professionals find inspiration for their menu? The short answer is everywhere. They also sighted consumer maga- zines and websites, tradeshows, in- person meetings with suppliers, trade journals and cookbooks as their primary sources. The 2016 Foodservice Attitudes and Usage study was comprised of numerous one-on-one interviews with key influencers, as well as a large-sample online quantitative survey that reached foodservice pro- fessionals across a wide variety of establishments, from quick-service to upscale dining, both chain and independent. To ensure a compre- hensive understanding of the pri- mary menu influences in foodser- vice, the study focused on chefs as well as personnel in operations, management, marketing and pur- chasing. This was done to achieve a 360-degree, holistic view of the opportunity for potatoes in foodser- vice. Foodservice marketing programs are a cornerstone of Potatoes USA efforts to get more people eating more potatoes in more ways. The insights from this research are shap- ing Potatoes USA foodservice mar- keting program to meet the needs of the channel, create new opportuni- ties for the industry and expand the way consumers enjoy potatoes. The full 2016 Foodservice Attitudes and Usage study is available by con- tacting or on                                                                      P H U K W L Z V O R U W Q R F H O S P L 6  Q D H F Q D Q H W Q L D P I R H V D (  O H H W V V V H O Q L D W V O D Q R L W S 2  - Boltable design to easily ship and replace damaged components New 4300 Model Bulk Bed                        R G G Q H G Q D H G L V U R I O R U W Q R F H W R P J Q L Q D H O F G Q R L W F L U I J Q L G D R O Q X H F X G H U R W U R R À y ship and replace damaged components el Bulk Bed                        U R R Q R omponents