b'Turning Back The ClockA Look Back 25 Years Ago at Excerpts fromThe January 1996 Issue ofThe ValleyPotato Grower MagazineSFA, Potato Board Gear Up For As part of the campaign, SFA and ARoadtoNationalSnackFoodNational Snack Food Month theNationalPotatoPromotion Monthportfoliokit,availableBoardholdtwoawardcompeti- from SFA, contains all the informa-TheNationalPotatoPromotion tions, the Top Crunch awards com- tion needed tomake February theBoard and Snack Food Association petition and the Routing for Dollarsmost fun and profitable Snack Food(SFA) have teamed up once more to Month ever, including a pullout forbringsnackfoodstoconsumers planning promotions, Top Crunchnextmonthastheypromote and Routing for Dollars brochuresFebruaryasNationalSnackFood and entry forms, camera ready art-Month. work featuring Snack Food Monthmascotsandthemelines,andaForthepasteightyears,National Route Sales Video explaining howSnack Food Month has driven sales to build award winning in store dis-and consumption of snacks up dur- plays.ingFebruary,makingthisshortwinter month the month to snack. SFA participants that an expandedThepromotionhasgenerated SnackFoodMonthprogram,increases in snack food pound vol- including new Snack Food Monthume and dollar sales each year, and logo and other point of sales mate-isnowoneofthehottestsales displaycontest.Bothawardspro- rial, will generate the greatest salesmonths of the year. grams recognize the most outstand- increase ever, and that particpationing Snack Food month promotions in the program and sales of snacksThepromotionhasbecomea throughout the country. will continue to grow.proven way for snack companies tosignificantlyboostsalesduringahistoricallysluggishsalesperiod. The Insulation PlaceA natural kick-off for themonth is 14770 69th Place NEGrafton, ND 58237 SuperBowlweekend.Statisticsshowthat62percentofall Urethane Spray-On InsulationAmericanswatchtheSuperBowl, Eliminates air infiltration & stops condensationand of those watching, 75 percent \x1f Highest R-Value Insulation \x1f Fire Proofingeat snacks during the game.\x1f Moisture Barriers \x1f Flat RoofsIn fact, sports hungry fans consume Grafton(701) 352-3233 1-800-352-0620Bismarck(701) 255-0025 1-866-425-0025more than twice the snacks eaten Website www.theinsulationplace.comon an average day, says the SFA.JANUARY 2021 POTATO GROWER 19'