F E B R U A R Y 2 0 1 8 14 POTATO GROWER Potatoes USA hit the ground running during the first week of the New Year, with a successful event sponsorship of the runDisney Health & Fitness Expo at the 25th Anniversary Walt Disney World® Marathon in Orlando, Florida. A key part of the Potatoes USA Nutrition Program strategy is to build credibility for potatoes as fuel for athletic perform- ance. The runDisney event allowed Potatoes USA the opportunity to com- municate with the 75,000 athletes and spectators attending the marathon weekend event and align with the other recognized performance-focused brands and companies attending. Over the course of the four-day event, the Potatoes USA team handed out more than 6,000 copies of the new “Potato Power: 13 Potato Recipes for Athletic Performance” booklet and had countless one-on-one interactions with athletes ranging from 5k racers to marathon runners. Feedback from ath- letes and spectators was overwhelming- ly positive. In response to seeing the new library of Potatoes USA recipes cre- ated by experts in nutrition for athletic performance, one attendee commented, “There really is no reason not to eat potatoes for athletic performance!” Additional attendee comments includ- ed: “Potatoes are something we don’t eat enough of but we should!”, “Potatoes are the best fuel.” and “Go potatoes, the good carb!”. Potatoes USA also distributed 20,000 samples of one new, RD-designed recipe, On the Go Potatoes. This recipe, developed by Potatoes USA expert ambassador Leslie Bonci, MPH, RD, CSSD, LDN, is just one of the 13 new performance-focused recipes created by Potatoes USA for athletes. Reactions to the recipe included exclamations like, “I’ve never thought of that – these are delicious!”, “This is genius.” and more positive reactions. For the full roster of performance recipes or to learn more about how potatoes can power athletic perform- ance, visit the performance page of our website. SIMPLE. SMART. STRONG. 3001 N Washington St Grand Forks, ND 58203 (701) 772-5591 www.tristeelmfg.com [email protected] Tri-Steel Manufacturing 1305 S 12th W Suite B Rexburg, ID 83440 1-800-346-3623 [email protected] Logan Farm Equipment TRAC-PRO SCOOPER LOAD-PRO TRUCK BED TRAC-PRO TELESCOPIC CONVEYOR Potatoes Positioned As Performance Fuel At The Walt Disney World Marathon runDisney Health & Fitness Expo