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F E B R U A R Y 2 0 1 6 POTATO GROWER 9 so they tend to be younger. Vibrant Diners live in higher income house- holds with annual income averaging 70000. In education 52 percent have college or advanced degrees and 57 are employed full or part-time. Vibrant Diners are adventurous eaters who favor potatoes. They have 5.2 average weekly potato meal occa- sions while the general population eats potatoes 4.1 times a week. They are frequent diners who often eat on the run. They prefer fresh foods over frozen or canned alternatives but they are on the lookout for quick and easy meal options. In their dining experiences Vibrant Diners are looking for variety and adventure. Food truck menu offerings fulfill this need with potato dishes drawn from the Boards programs in 23 countries around the world. They enjoy different types of food and seek variety in everyday life. They choose tasteful food options caring more about indulging food cravings over making healthy mealtime selections. Spud Nation will have an objective to average 250000 in total revenues per truck. The best food trucks pro- duce 500000-750000 in total rev- enues so there is definite potential to earn above 250000 per truck. Spud Nation trucks will launch with 9 menu items made with a vast array of U.S. potato products. Log on to www.spudnation.org to learn more about the Spud Nation Food Truck. Techmark is more than a storage ventilation company. We are a Total Storage Quality Management Company. Storage system innovation through integration of technology and experience. Techmarks product and service lines are designed to work for your storage management team and create efficient profitable operating procedures for your storage systems. 15400 S. US 27 Lansing MI 48906 USA www.techmark-inc.com 517-322-0250 Solutions Ven ilation Prescriptive TM The first USPB Spud Nation Food Truck named Bettie was on display at the Expo.