b'April NPGA Marketing Article By Ten Acres MarketingHappyApril!Itsofficiallyspring andwithlongerdaysandwarmer temps the Valley Potato Growers are ampingupforabountifulpotato season this year!The 2023 SIAL America Trade Show washeldattheLasVegas ConventionCenterinLasVegas, Nevada, on March 28-30th.Throughspecialfundsawardedto theStateofNorthDakota DepartmentofAgriculture, NorthlandPotatoGrowersNorthlandPotatoGrowerslocally grown Red River potatoes as Association was invited to representAssociation would like to thank AgpartofourPotat-Oh-Yeah!cam-aNorthDakota-grownspecialtyCommissioner Doug Goehring andpaign.Thecommercialsarealso cropattheLasVegasshow.Thehis staff for the invitation to attendrunningonboththeWDAYand Department and four North Dakotathe tradeshow. Our goal is to con- KFYR 10 PM nightly news. Tune in companies spent three days visitingtinuetoworkcloselywiththeto see them. withbuyersandconsumersworld- Department of Ag to educate, pro-wide.mote and sell North Dakota-grownIts a good time to be a potato grow-potatoes,saidNPGAExecutiveeraccordingtoBlairRichardson, JaceyKuersteinerfromNorthlandDirector, Donavon Johnson. CEO of Denver-based Potatoes USA. Potato Growers Association attend- InanarticlepublishedinJanuary edtheshowonbehalfoftheIn a continuation of our partnership2023, Richardson was featured dis-Association and fresh shippers. ShewithMollyYeh,billboardshavecussingthesteadfastnesspotatoes visitedwithnumerousbuyersandbeen placed strategically throughoutheld as Americas favorite vegetable! consumers,generatingmuchbuzzthestateinBismarck,Mandan,Read more at: https://columbiabas-around North Dakota potatoes. Fargo and Grand Forks. The goal ofinherald.com/news/2023/jan/25/gothese ads are to bring awareness tood-potatoes/.Ispentthreedaysvisitingwiththejoyofeatingpotatoesgrown people from the United States andhere in the Valley. With the recogni- Potatoes will always be our favorite, several other countries. I am hopefultion of professional chef and author,too. Cheers to a great planting and that by having representation at thisMolly Yeh, we hope to build loyaltygrowing season ahead.show,wehaveopenedtheideaofand pride around our potatoes.North Dakota potatoes to more buy-ers, said Kuersteiner. The banner depicts Molly enjoying4 POTATO GROWER APRIL 2023'